Adobe XD

As a social media manager, I managed YouTube, Twitter, and Facebook for Adobe’s newest UX/UI design product, Adobe XD. This position was fast-paced and cross-departmental communication was of the utmost importance—and I needed graphic design skills to manage asset delivery and approvals.

I moderated our weekly live stream on Facebook and YouTube, worked alongside evangelists and influencers to create and share content, headed social campaigns that surpassed our engagement goals, managed an editorial calendar and a team of writers for the Adobe Blog, and reported on social metrics and performance weekly.

View the complete collection of my work at Adobe and a playlist of the some of the videos I helped schedule and upload on YouTube.

While I was in charge of social media and the blog, I snagged this idea through social listening where I saw the UX designer mentioned us. I reached out to him to set up a time for my writer to interview him, AND got the story approved by EA Dice exe
I was quite proud of this pun-tastic copy for one of our most popular influencer-created UI design kits.
I managed the entirety of this campaign, over various weeks, from start to finish.
I moderated the Adobe XD Weekly live stream on Facebook and YouTube, which included responding to comments, sharing links as mentioned, and overseeing chat.
I managed social promotion for the monthly Adobe Live streams on YouTube.
I worked months in advance on communication plans (editorial and social media) to prepare for our monthly software updates. It was imperative these posts were approved several times by upper management and that each post was carefully crafted in the
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